There used to be a time when SEOs could get away with almost anything. They could stuff pages with irrelevant keywords, build spam incoming links from shady domains, paste duplicate content across pages, and still go unpunished by search engines. But today, bad SEO can result in a sharp decline in ranking and traffic that might be impossible to recover.
Hiring the Agency that will do SEO Right
No website can afford to turn a blind eye to the free and often sizable organic search traffic. That’s why entrepreneurs and small business owners need to hire an SEO agency at some stage. Hiring an agency is a critical decision that should never be taken lightly, because the mistakes that the SEO commits can cost dearly in terms of traffic and ranking. Moreover, these mistakes can be expensive to fix. copywriting
Here are 4 difference between SEO done right and wrong. Small businesses should make it a point to evaluate SEO agencies keeping these differences in sight. The biggest difference, though, is that SEO can make an online business when done right, and break it when done wrong.
SEO Done Right Vs SEO Done Wrong
Difference #1: Attitude of the SEO Agency
Right: An agency that is going to do justice to SEO is proactive in asking questions. They request access to the CMS, keywords, the previous history, Google Analytics and Search Console, etc. The right SEO agency always has suggestions for improvement.
Wrong: An SEO agency that asks no question, offers no suggestion, and doesn’t communicate proactively is probably going to do SEO wrong. They might rely on their network of spam sites for building links to the site they are optimizing, a mistake that can be disastrous after Google’s Penguin Update.
Difference #2: Traffic and Conversions
Right: When SEO is done right, traffic drops and revenue improves during the initial months. This is because the agency gets rid of irrelevant or low-yield keywords and focuses on more productive keywords. This eliminates unwanted traffic and increases conversions because of better targeting.